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The Facts vs. Sutter's PR Campaign / Sutter Corporate Watch

JULY 8, 2004

In a front-page story, today’s Vallejo Times-Herald reports that a federal agency issued an “Immediate Jeopardy Termination Notice” to Sutter Solano Medical Center for violations of federal health laws that "posed an immediate and serious threat to the health and safety of patients.”

The federal agency stated that if the hospital fails to correct the violations by Tuesday, it will face termination from Medicare and Medicaid funding.

This morning, hospital administrative staff were observed removing all copies of the Vallejo Times-Herald from the newspaper vending machine located in front of the hospital.

The hospital’s CEO conducted a series of employee forums at which she accused caregivers of leaking information to the press and implied that cooperating with investigators was strongly discouraged. Sadly, this response is symptomatic of the same misguided, Enron-like corporate culture that seeks to paper over Sutter’s problems with expensive media ads.

$500,000 & CLIMBING
As Sutter Health’s damage-control advertising campaign enters its fifth week, an initial tally places its cost at more than a half million dollars. Sutter’s spending is expected to rise sharply with its recent airing of radio advertisements that seek to assure the public about its commitment to serve the uninsured. Ironically, Sutter’s funds would have been better spent actually providing medical services to some of California’s seven million uninsured residents, rather than attempting to deflect well-founded criticism of its substandard practices.

QUALITY & SAFETY
In this week’s full-page advertisements, Sutter discusses its "commitment to quality and safety" by describing its investments in technologies like "electronic intensive care units." While technology obviously serves a vital role in our nation’s health care system, Sutter’s advertisements fail to mention the company’s approach to its caregiver workforce – the tens of thousands of nurses, technologists, technicians and support staff who are responsible for delivering the 24-hour, hands-on care to patients. Why is Sutter silent on this issue? Here are the facts:

JULY 1, 2004

This week, Sutter Health's expensive public relations campaign continued with full-page advertisements in Northern California's major newspapers. According to the San Francisco Business Times, Sutter's "aggressive regional advertising campaign" is "designed to bolster its sagging image."

The Business Times recently published an analysis of Sutter's advertising blitz, in which Bob Gardner, president of the advertising firm Gardner Geary Coll Inc., offered insight into the strategy behind Sutter's campaign. According to Gardner, "The rationale for doing (this kind of image campaign) is that if you strictly rely on a PR firm or the media and you're in some degree of difficulty, you may not get your story out. It's the best way to get your message out without rebuttal by the other side."

CORRECTING THE RECORD

SUTTER SAYS:
"After a decade of economic challenges, Sutter Health is financially healthy today."

THE FACTS:
Sutter is attempting to justify its recent, record-breaking profits by claiming that the company suffered financial hardship over the past decade. What's the truth? According to its own financial records, Sutter earned a profit during every one of the past ten years, except for 1994 when it recorded a small loss of $532,000. Altogether, "nonprofit" Sutter made nearly $1.2 billion in profits during the past decade. In 2003, Sutter was one of the most profitable hospital chains in the nation, earning an 8.2% profit margin that is nearly 400% higher than the national average. Observers believe that Sutter's skyrocketing prices, which stem from the company's monopoly-like power across Northern California, have contributed greatly to its booming profitability.

SUTTER SAYS:
Sutter's "financial health" is "good news for the patients and communities we serve..."

THE FACTS:
When a company's "financial health" results from price-gouging consumers, then it's not such good news for the public. According to Blue Shield, Sutter's prices are 80% higher than the statewide average. Recently, the California Public Employees Retirement System (CalPERS) dropped 13 Sutter hospitals from its health plan because Sutter refused to lower its astronomical prices. CalPERS President Sean Harrigan calls Sutter Health "the poster child of corporate greed" in the California health care industry.

SUTTER SAYS:
"...we reinvest our earnings into better health care."

THE FACTS:
Like hospital systems across California, Sutter must rebuild its hospitals to comply with California's earthquake safety law. At the same time, Sutter is diverting hundreds of millions of patient-care dollars to Wall Street. During the past two years, Sutter funneled $665 million into its investment portfolio, which totaled $1.8 billion at the end of 2003.

Sutter also uses its "earnings" to fund million-dollar executive salaries as well as the company's relentless corporate expansion. Through mergers and acquisitions, the company has more than doubled in size during the past decade, and soon will take over 122-bed San Leandro Hospital.

SUTTER SAYS:
"As a not-for-profit organization, Sutter Health has no stockholders. Our assets are used to support our charitable health care mission."

THE FACTS:
While Sutter's parent corporation is legally a nonprofit, Sutter operates dozens of for-profit subsidiaries, including an insurance company in the Cayman Islands. Tax records reveal that Sutter has transferred millions of dollars from its nonprofit hospitals to its for-profit subsidiaries. Also, Sutter has spent thousands of patient-care dollars to oppose legislation (Assembly Bill 1629) that would require hospitals to provide improved transparency and accountability for their use of health care monies. Sadly, Sutter seems determined to stop common-sense reforms that would allow the public to better understand where Sutter's profits are going.

JUNE 23, 2004

Yesterday, Sutter Health published the third in its series of expensive, full-page advertisements in the San Francisco Chronicle, the Sacramento Bee and other papers. The advertisements are part of Sutter's damage-control campaign prompted by mounting criticism of the company.

Sutter Health says it's doing its part for the uninsured.
Here are the facts.

Charity Care:

Treatment of the Uninsured:

Community Benefits:

JUNE 21, 2004

On June 15th, Sutter Health published the second in a series of full-page advertisements in the San Francisco Chronicle, Sacramento Bee, San Francisco Business Times and other newspapers. Why the sudden flurry of expensive advertising?

Sutter Health Faces Mounting Criticism:
Sutter Health faces intense criticism over its exorbitant prices and skyrocketing profits. Recently, the California Public Employees Retirement System (CalPERS) announced it will eliminate 13 Sutter hospitals – including California Pacific Medical Center and St. Luke’s Hospital – from its Blue Shield HMO network because Sutter’s prices are 80% higher than the statewide average. CalPERS is a state agency that purchases health coverage for 1.2 million state employees, retirees and their families. High prices like Sutter’s are contributing to skyrocketing health insurance costs.

Along with soaring prices, Sutter faces sharp criticism due to its booming profits. In 2003, “nonprofit” Sutter earned nearly a half billion dollars in profit – a profit rate nearly four times higher than the average American hospital system. In 2002, Sutter’s California Pacific Medical Center made $135 million in profits and transferred $105 million to its Sacramento parent corporation. CPMC’s 20% profit margin was seven times higher than the statewide average.

Sutter Launches P.R. Campaign:
Stung by the criticism, Sutter has begun a misleading and expensive public relations campaign. Each full-page advertisement costs more than $20,000 of precious health care monies that should be used to meet vital community health needs.

The Facts about Sutter’s Prices & Profits:
In its recent advertisement, Sutter claims that its average prices are “right in line with those of other Northern California hospitals.” Sutter cites statistics from a study to support this assertion. Here are the facts: